Nurturing Your Leads
If You want more leads, sales, and profits then Remember:
Grapes must be pressed to transform into wine.
Olives must be pressed to transform into olive oil.
Diamonds must be pressed to transform into valuable diamonds.
If you’re feeling pressed right now…
Congratulations and please enjoy your transformation.
Your ONE COACHING THING today is:
‘A Hungry Audience’
If you were selling hamburgers and I said you could have any single advantage in the market place… what advantage would you ask for?
Answers vary between stuff like ‘the secret sauce’, ‘the best burger’, a powerful brand name like ‘McDonalds’, a great manager to manage the day to day operations, etc…
The answer is simply ‘A Hungry Audience’.
It’s not an accident there’s a food court in every shopping mall… and the only time it’s not busy is when the mall closes.
The best hamburgers and the best promotion will fail miserably if your location is full of vegetarians.
In other words, a great marketing message will ‘miss’ when delivered to the wrong audience.
I’ve broken this down into the best three ‘market segments’ for your high-end coaching clients to find their ‘Ideal Client’:
1. Shop a zip / postal code.
Search the internet, drive through an area, do a customer survey (marketing is nothing more than asking people what they want and then delivering it), and find an audience ‘hungry’ for what it is you offer.
A great example of a mistake in this regard is a carpet cleaning company promoting heavily in an area where most people rent their houses/apartments.
Find an area near the water and sell real estate by farming the postal / zip code and getting heavily involved in the area with the tag line ‘The Water View Girl’.
1. Shop demographics.
By collecting information on your customers, you will easily be able to identify measurable factors the majority of your clients have in common (golfers, new Moms, chiropractors, etc..).
Once you identify this marketing becomes 100% easier as you ‘know who you’re talking to’.
1. Association targeting.
Identify FB groups, LI groups, trade associations, business associations, and community organizations your ideal clients belong to.
Join these groups, become actively involved, and intimately understand the challenges and concerns of the group.
Other powerful and inexpensive strategies involve forming joint ventures, endorsed mailing, and essentially aligning to these groups as they’re the ones that have proven to be most inclined to buy from you.
PS. Elvis Presley earned $33 million in 2019. Not bad for a guy that passed away over 40 years ago.
He knew his audience and catered to them.
PPS. If you’re looking for a proven system to grow your business and achieve your goals…then put my system to the test by visiting https://weswflorida.com/myguidedtour/